We live in an era where buyers Google a product or service to learn more about it before making an informed decision. Anyone who wants to expand their brand, regardless of how tiny their business is, requires a website. Building a website has also become less expensive. You don’t need a lot of money, be a coder, or designer to own one.
Having a website for your business is about more than simply selling your products or services online; it is also about providing value to your consumers and working as a form of free advertising. If I haven’t yet convinced you, consider the following reasons why you should get one today.
Ten(10) reasons why your small business needs a website
1. Customers expect you to be available online.
Almost everyone nowadays uses the internet to obtain information. Their smartphones and tablets allow them to make decisions about what to buy and where to get it. A website will give your company a presence. Prospective customers can then discover more about your product or service. A website allows you to demonstrate concern for your clients, speak about your business, and demonstrate your professionalism.
Today’s client wants their brand to be online and to deliver relevant business material on a digital platform. In fact, the majority of customers will go to a brand’s website to learn more about it. If you do not have a website, your potential clients/customers will most likely find another business that does.
2. Your product or service appears on search results.
81% of purchasers perform online research before purchasing a product or service, according to a study. This means that if a buyer is looking for a handbag, they will type in “best handbags”, for example. If they are certain of what they are looking for, they would enter “Quality leather handbags in the United States”. If you sell handbags, you will appear in search results for these keywords if you optimize them. It is not enough to simply have a website; you must optimize it so that it appears at the top of Google results for keywords or relevant keywords when potential customers conduct a search. Use long tail keywords, including tags, meta descriptions, and titles to optimize your website for search.
3. A website legitimizes and authenticates your business.
The website provides social proof and helps your customers and clients to trust you. It enables you to provide your customers and prospective customers with information about your company’s history, specialization, and expertise. Customers will learn more about your company if you include customer testimonials on your website. This helps to wow potential customers because the majority of shoppers are influenced by online reviews when buying products and services.
4. A website is an online billboard.
You will have an online presence if you have a website. You have the option to showcase your business to potential customers/clients while also allowing your customers/clients to locate you using relevant keywords. This, however, will be determined by the marketing efforts you put into your website, such as SEO, social media, blog publishing, and online advertising.
5. It enables you to collect information and generate leads.
An online presence enables you to collect client information, plan product and service development, and seek customer feedback. Features such as Google Analytics and Facebook analytics, for example, allow you to learn about the demographics of your clients, the products and services that are selling, and how to improve the services/products you provide.
You will reach out to people more easily if they subscribe to your website via newsletters, blog postings, and/or eBooks.
6. Ease of contact.
Customers can quickly reach you through a website. Your phone number may not always be operational, but with an internet presence, clients can easily reach you when they need to learn more about your company. This will only function if you include connections to your social media profiles or give a chat facility on your website.
7. It enables you to display and sell your products and services.
A website allows you to showcase your products or outline them in detail with images and videos. You can also include tutorials in a form of PDF instructions or videos so that your customers/clients do not need to go elsewhere to find information after purchasing your products/services.
An online presence also provides your clients with a more seamless buying experience. This is because it allows them to interact with you in a variety of ways. You can, for example, utilize the website to sell your services online. This is a simple approach to getting things to your customers by offering cheap or free deliveries based on how much they spend.
8. It utilizes your social networks.
Do I still need a website for my business if I already have a Facebook page? Most people ask this question, and t Yes, the answer is YES! Even if you have a Facebook page, you still need a website. Through shares and likes, social media allows you to reach a broader audience and generate talk about your business. People who want to learn more about your services will need to go to your website. You legitimize your business by including a link to your website on your Facebook page.
9. It gives you the opportunity to compete with the big guys in the same industry.
Your competitor almost certainly has a website. Of course, people will begin their purchasing journey through social media, peer recommendations, or research. When customers decide to purchase a specific product or service, they begin their investigation, and 81% of them will go online to locate reviews, relevant information, and testimonials.
You cannot compete on the same level as your competitors if you do not have a website for your business. You are also offering potential customers/clients a reason to purchase from your competition, instead of you.
10. Allows you to effortlessly share news and provides you control over the narrative
You can quickly upload your innovations and achievements, news, and/or updates to your website without spending money on newspaper and television advertisements. Maintaining a blog allows you to keep your website fresh with new information, allowing Google to crawl it for search results. A blog also allows you to provide consumers with information on the product or service you are selling, showcase your expertise on the subject, provide consumers with tips on topics relevant to your business, and share insights.
Although social media platforms do not provide you complete control over your company’s story, having a website and a blog allows you to impact perception by telling your own story. The internet also helps you to communicate messages, your mission, vision, and personality to your target audience far more quickly than print advertisements.
Why don’t you have a website?
Most people who do not have a website claim that they already have enough work and that having a website will add to their workload. I don’t see how this is a good justification, because more work implies you can now become an employer and provide so many unemployed individuals the chance to service your customers. Websites provide more business in today’s society, so get one now.