Five(5) Features Every Business Website Should Have

The website for your company should incorporate these 5 business website development features.

1) A call to action: Your website visitors are there for a reason. Your website is a marketing tool that encourages website visitors to request more information, buy a product, download an app, or make a reservation. You must provide a clear call to action so that your website visitors do not leave and move their business to one of your competitors.

2) Design that is responsive: Depending on your industry, smartphone or tablet devices may account for more than half of your website traffic. You must deliver a positive user experience for those users. There are several technical aspects to learning how to construct a responsive design. The fundamental principle is that you style your website based on the user’s browser/system and how the user compresses or stretches your webpage.

3) Provide clear contact information: Even now, there are several websites that make it difficult to contact the company. Some of the world’s largest corporations intentionally make it difficult for customers to reach them in order to decrease customer support costs. Unless your company has a monopoly, I would strongly advise you to make some sort of interaction with your company as simple as possible. There are numerous ways of contacting, i.e. email, web form, live chat, etc. As a result, a potential client or customer should be able to reach your company 24 hours a day, seven days a week.

4) A trustworthy host and website: You should ensure that your host is in a safe data center with backup solutions for your website. You should also maintain a local backup of your website. One of the risks of DIY website creation or hiring an amateur to design your website is that various security issues may be introduced unintentionally. Optisch Kreativ has many years of website development and online security experience; if you already have a website, we can test it and address any issues (contact us here for more information). Alternatively, if you want us to build you a new website, we can ensure that it is not vulnerable to potentially catastrophic attacks such as SQL injection attacks.

5) Your Social Media Links:  Social media is an effective technique to attract new visitors to your website. If an item goes viral on social media, one individual loving your website could bring in hundreds or even thousands of new users. Allowing your customers or clients to share your website’s information with their peers via social media is critical. Increasing possibilities to like and share on platforms like Facebook, Instagram, Google, Twitter, Snapchat, YouTube, TikTok, and LinkedIn can help your business grow quickly.

Contact us if you want to create a top-notch website, and we can either design you one with all of these features or integrate them into your current website. Contact us here:

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